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Top 5 Useful Promotional Products For Business Events

Promotional products for business events and conferences work as a great marketing tool and are proven to retain brand awareness better than many other forms of advertising. As promotional products are a cost-effective form of marketing there are many benefits to incorporating them into your next business event.

We have listed a selection of different promotional products for business events in this blog that could be utilised to draw the attention of new clients and generate the greatest results!

The best promotional products for business events to advertise through are often those that are useful to a consumer in day-to-day life and activities. This will allow for the most advertising potential for your business and be pleasing to a consumer.

By providing useful promotional products your business can build stronger relations with the recipients and this will help with retaining customers and repeat business. Additional to this, decorative promotional products for business events can draw the eye of potential clients such as signs and banners.

 

Top Promotional Products For Business Events Item: Food and Drink

Food and drink promotional products are a perfect marketing tool for business events as they can have a lasting effect on consumers when utilised correctly. Attendees at events love free edible gifts and so consumable promotional products work great at drawing in potential customers to your business stands.

Consumable products may not have the long-lasting marketing ability of reusable products, but they can be extremely impactful at business events. This is because they are a great tool for showing appreciation to current clients and drawing in new clients with a quick welcoming treat.

Although food and drink products may not have the longevity of other promotional products for business events a solution can be found through providing reusable packaging such as branded biscuit tins. There’s always a place for promotional food and drink products and to truly stand out from competitors it’s important to utilise this tasty marketing tool at your corporate events. 

Printed Doughnuts

Printed Logo Doughnut (yourperfectsource.com)

 

Top Promotional Products For Business Events Item: Awards

Promotional awards provide a great opportunity at business events and conferences to show employees and clients how much they are appreciated by your business. It’s important to not only focus on new clients and building new business but also to make sure current clients are happy and employees are motivated and driven.

Awards are great for building relationships at business events as they allow your company to acknowledge hard work, reward repeat business, and reinforce your brands image. Corporate events build a sense of community amongst attendees and awards will allow your business to market your brand identity positively amongst your workforce, customers, and suppliers.

Jade Glass Award

Printed Jade Glass Rectangle With Chrome Pin (yourperfectsource.com)

 

Top Promotional Products For Business Events Item: Banners

Banners are used as a tool for announcement and are usually associated with an exciting event meaning they draw the eye of a consumer effectively. They are one of the largest and most eye-catching promotional products for business events and so it’s important to consider incorporating these into marketing your brand on these occasions.

Business events have lots of opportunities for promoting your brand and company to your target audience. Banners allow for a large advertising area and are cost-effective making them useful and desirable at corporate events. They are also reusable and can be taken to multiple locations as banners are very durable. This means there are many more opportunities to create a memorable impact on potential clients at your future events.  

Pvc Banner

Printed Pvc Banner 1200x400mm (yourperfectsource.com)

 

Top Promotional Products For Business Events Item: Drinkware

Drinkware products can range from water bottles to coffee mugs meaning they can appeal to numerous lifestyles and have a large target audience of consumers. They are ideal promotional products for business events as they are useful to a consumer and offer the ability to highlight your brand for a sustained period after an event.

This type of promotional product will be appreciated more in the eyes of a consumer and result in an environmentally positive opinion on your business.

Very few promotional products can give your brand such wide exposure as drinkware due to reusable water bottles now playing such a large part in peoples day-to-day life. Additional to this, they are environmentally friendly and send a good brand message whilst appealing to all professions and being cheap to produce.

Drinkware products lasts an average of 12 months with a consumer, so they provide very cost-effective advertising and are great promotional products for business events as they leave a lasting impression on attendees.

Travel Water Bottle

 Printed Travel bottle 300 ml (yourperfectsource.com)

 

Top Promotional Products For Business Events Item: Bags

Bags can be great promotional products for business events as they have a large demographic and will appeal to most attendees as a useful and desirable gift. Promotional bags usefulness is not their only asset, they are reusable, cost-effective, environmentally friendly, and send a positive brand message. Promotional bags also make great marketing tools though their large brandable space for unique and eye-catching designs.

There are many styles of bags to hand out at your events, a popular choice are tote bags as they are cheap to produce and an eco-friendly alternative to single use plastic bags. Tote bags are now very stylish and fashionable so will be appreciated by attendees and allow your business to market through them in the best light possible. It’s hard to go wrong with a reusable promotional bag at events, it’s a great opportunity for your business to improve its reputation of environmental concern and benefit from cost-effective advertising.

Girl Holding Tote Bag

Printed Canvas Tote Bag (yourperfectsource.com) 

 

Conclusion

No matter the promotional product you choose to distribute at your business events it’s important to consider its reusability and choose a product attendees will appreciate. Some products such as banners may be great at drawing in potential clients at the events and others will be handy gifts to distribute and target potential clients directly.

Here at Perfect Source, we have plenty of products that are bound to set you apart from competitors and draw attention to your business. Make sure your brand has a memorable impact at your next event and stock up on the promotional products that attendees can appreciate! - The Perfect Source Home Page (yourperfectsource.com)